Work
Real projects for real clients - websites, branding, and copy. Several of them are venture-backed (Y Combinator, General Catalyst, HSBC Asset Management, a16z's scout fund). Every link below goes to the live thing, so you can judge for yourself. Like what you see? Email me.
Case studies
Lunon ↗
Problem: Lunon had a strong product but their website failed to communicate the complexity of what they do. Visitors landed on the site and left without understanding the value proposition or requesting a demo.
Solution: Complete rebrand from logo to website, with a focus on clarity. Designed a visual identity that feels premium but approachable, then built a site that walks visitors through the problem, solution, and proof - in that order. Wrote direct-response copy that speaks to consulting and due diligence teams.
Result: The new site became a genuine sales tool. Demo requests increased and the founding team reported that investor conversations became easier because they could just send the URL.
- Post-launch demo request increase
- Investor-ready web presence
UpdateAI ↗
Problem: UpdateAI's existing site looked fine but didn't convert. The product is complex - a ChatGPT-powered customer success platform - and the website wasn't doing it justice. Visitors couldn't quickly grasp what the product does or why it matters.
Solution: Redesigned the site around a clear narrative: the problem (customer success is broken), the solution (AI that actually works), and the proof (customers, investors, results). Simplified the messaging and added clear CTAs throughout.
Result: The site now clearly communicates the product value in seconds. The team reported higher quality inbound leads and a noticeable improvement in conversion from visitor to demo.
- Higher quality inbound leads
- Improved visitor-to-demo conversion
Charge Trip ↗
Problem: Charge Trip is a technical product - EV routing engines for commercial fleets - and their site needed to communicate credibility and capability to a B2B audience that evaluates on trust and technical depth.
Solution: Built a site that balances technical credibility with clear business value. Structured the content to speak to both the technical evaluator and the business decision-maker, with clear navigation and proof points throughout.
Result: A site that positions Charge Trip as the clear leader in their space. Works as both a sales tool and a trust signal for enterprise prospects evaluating the platform.
- Enterprise-ready positioning
- Clear technical + business narrative
Websites
| Project | What I did | |
|---|---|---|
| Lunon | Branding, logo, landing page, website & copy | Visit lunon.ai → |
| UpdateAI | Website | Visit update.ai → |
| Charge Trip | Website | Visit chargetrip.com → |
| Nex | Website | Visit nex.ai → |
| VANOS AI | Logo & branding + website | Visit vanos.ai → |
| ATQ | Logo & branding + website | Visit atqleads.com → |
| Audiio | Website | Visit audiio.com → |
| Zaplar | Website | Visit zaplar.com → |
| Talentpluto | Website | Visit talentpluto.com → |
| Space | Website | Visit spaceflow.tech → |
| Been | Website | Visit been.design → |
| Goose | Website | Visit gutgutgoose.com → |
| Union Coop | Web work | Visit unioncoop.ae → |
| Mohamed Alhashemi | Personal brand website | Visit mohamedalhashemi.com → |
| Melissa Ambrosini | Personal brand website | Visit melissaambrosini.com → |
| Nick Broadhurst | Personal brand website | Visit iamnickbroadhurst.com → |
Logos & branding
| Brand | What I did | |
|---|---|---|
| Spacedome | Logo & branding | Visit spacedome.ai → |
| VANOS AI | Logo & branding | Visit vanos.ai → |
| ATQ | Logo & branding | Visit atqleads.com → |
| Lunon | Logo & branding | Visit lunon.ai → |
| Anevo | Logo & branding | Visit anevo.com → |
Other
| Anything | Trained the product to be better at design | Visit anything.com → |